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CHRIS MCLEOD
Strategic Marketing and Branding Professional


Chris McLeod is a Strategic Marketing and Branding professional focusing his talentson the arts. He has worked with such esteemed arts organizations as ArtsMemphis, Stax Music Academy, Stax Museum, Soulsville Foundation, and Iris Orchestra to name a few, and is a regular speaker at various conferences around the country, sharing his knowledge about how to use a strategic marketing approach to build arts audiences and engage underserved communities.

Chris began his career in the Entertainment industry working for both MTV Networks and Black Entertainment Television in their domestic and international Licensing divisions where he negotiated contracts with record labels and music publishers to use content across various BET and MTV channels. After completing his M.B.A Chris went on to serve on the account management teams for some of the top Advertising, Digital, and Branding agencies in the world with such notable clients as: ExxonMobil, Hyatt, Enterprise Rent-A-Car, Humana, and Microsoft. Chris has served in the public sector as well, leading the branding, marketing and communications efforts for government agencies including the Department of Defense (DOD), U.S. Department of Agriculture (USDA), and the Small Business Administration (SBA).

Based in Washington D.C. he sits on both the faculty of the National Arts Marketing Project Conference of Americans for the Arts and the NEA-awarded Fellows Program at ArtsMemphis. He is also a dedicated member of Kappa Alpha Psi fraternity, serving as a mentor for college-bound young men in Massachusetts, New York City, and Washington DC. He received a B.A. from Amherst College and an M.B.A. in Marketing from Howard University.


Workshop: How The Arts Can Help Brand And Fund Your Neighborhood

 

 

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