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Mel and Pearl Shaw
Co-owners of Saad&Shaw


Mel and Pearl Shaw are the founders and co-owners of Saad&Shaw – Comprehensive Fund Development Services. They work with nonprofits and universities in Memphis and across the country. They are also the authors of two books: The Fundraiser’s Guide to Soliciting Gifts, and Prerequisites for Fundraising Success, and The Grand Experiment and the nationally syndicated weekly column FUNdraising Good Times.

Melvin B. Shaw offers more than 40 years of experience in fund development and marketing. Formerly the vice president of marketing for the United Negro College Fund (UNCF), he created and produced the Lou Rawls Telethon, raising $4 million annually in corporate sponsorships and more than $500 million in gifts to date. Mel also served as the Executive Director of the Texas Association of Developing Colleges, facilitating joint programs and fundraising. He is nationally recognized for his work in creating and designing programs that combine marketing and fundraising and increase revenue and alumni/volunteer engagement. Mel’s strategies create involvement and opportunities for corporate partnerships. He has developed cause marketing programs for Anheuser-Busch, General Motors, American Airlines, Chrysler Black Dealers Association, McDonald’s, Essence Magazine, Disney World, and 7-Eleven. Prior to forming Saad&Shaw Comprehensive Fund Development Services he headed his own firm, Shaw & Company, which specialized in capital campaigns, annual giving, development assessments, feasibility studies, board development, campaign designs and planning, and major donors. Mel holds a B.S. from Lane College in Tennessee; a Master’s in Business Education from the University of Memphis; and was a fellow at Harvard University’s Institute of Educational Management. In 1991 Mel received an honorary Doctor of Humanities degree from Lane College in recognition of his unique donor engagement and cause marketing programs and their impact on the fields of philanthropy and higher education.

Pearl D. Shaw, CFRE, is a fund development strategist and nationally syndicated writer with management experience in the private and non-profit sectors. As a principal at Saad&Shaw she works directly with diverse nonprofit and higher education leaders conducting feasibility studies, designing fundraising programs, and leading training sessions that engage trustees, volunteers and staff. Prior to forming Saad&Shaw she headed her own firm, Phrased Write, providing nonprofit organizations with proposal writing, executive coaching, and strategic fund development services. She has also served as development director of the Women’s Funding Network, an international association of more than 150 women and girls’ foundations, and as a major gifts officer for Mills College. Her private-sector experience includes operations management, business development, and marketing for a software development firm. As a principal at Saad & Shaw she works directly with diverse nonprofit leaders conducting feasibility studies, designing fundraising programs, and conducting fundraising training sessions that engage trustees, volunteers and staff. Pearl serves on the board of the Tennessee Education Lottery Corporation. She is a member of the Association of Fundraising Professionals (AFP), and the marketing committee of the Women’s Foundation for a Greater Memphis. She holds a B.A. from the University of California at Berkeley, and a Master of Public Administration degree from California State University East Bay. She is a Certified Fundraising Executive (CFRE) and a graduate of the Leadership Memphis class of 2012.


Workshop: Prerequisites for Fundraising Success

 

 

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